When is the right time to begin growth hacking experiments?

The most effective growth hacking efforts begin before a product is initially launched, and is incorporated in the initial product go-to-market strategy. While this may seem obvious, growth hacking works best when products are thoughtfully designed. Legendary designer Dieter Rams lays out the following “Ten Commandments” for good design:

Good design:

  1. Is Innovative

  2. Makes a product useful

  3. Is aesthetic

  4. Makes a product understandable

  5. Is unobtrusive

  6. Is honest

  7. Is long lasting

  8. Is thorough down to the last detail

  9. Is environmentally friendly

  10. Involves as little design as possible

With that in mind, it’s also imperative to consider where a product/ service will be discovered, how it will be consumed, and how it will be evangelized. These considerations in tandem with a well designed offering are the foundation for a successful growth hacking initiative.

If you already have your product/ service on the market, the maturity of your offering is going to be inversely related to the potential benefits of growth hacking. Once a product has already achieved product-market fit, growth hacking efforts can still be implemented, but the potential velocity of growth is going to be much less than that of an immature offering.