The most effective Revenue Operations and Growth Marketing efforts begin before a product is initially launched, and is incorporated in the initial product go-to-market strategy. While this may seem obvious, growth hacking works best when products are thoughtfully designed. Legendary designer Dieter Rams lays out the following “Ten Commandments” for good design:
Makes a product useful
Makes a product understandable
Is long lasting
Is thorough down to the last detail
Is environmentally friendly
Involves as little design as possible
With that in mind, it’s also imperative to consider where a product/ service will be discovered, how it will be consumed, and how it will be evangelized. These considerations in tandem with a well designed offering are the foundation for a successful RevOps initiative.
If you already have your product/ service on the market, the maturity of your offering is going to be inversely related to the potential benefits of Revenue Operations. Once a product has already achieved product-market fit, growth hacking efforts can still be implemented, but the potential velocity of growth is going to be much less than that of an immature offering.