In short, Growth Marketing involves the willingness to set aside all preconceived notions of what effective marketing looks like with the sole intention or pursuing growth.
An effective Growth Marketer is usually a hybrid of a digital marketer, programmer, sales strategist, and product manager. He/She usually has a diverse employment background with job titles including (but not limited to) UX Designer, Entrepreneur, Sales Operations, Database Architect, Consultant, Marketing Automation Specialist, etc. Rather than having spent most of his/her career in one specific discipline, they’ll usually bounce between teams in effort to expand their own knowledge and fundamental understanding of what growth levers exist outside of their own department.
Despite what may be contained on their resume, all Growth Marketers will have these traits in common: resourceful & data-driven, creative and entrepreneurial, curious and focused solely on driving growth.