Sales and Revenue Operations

Some of the best resources for determining market viability live within the sales department. They offer the ability to find and exploit markets where competitors have not yet landed, and which can often represent large, lucrative contracts. Often, this requires a product that can be deployed on a large scale in a relatively short period of time without the need for dedicated CSM/ service partners internally. While the sales department usually isn’t concerned with “trivial” KPI’s such as Customer Acquisition Cost, they are easily influenced by activities that could help shorten sales cycles or boost average deal size.