How Product Managers Grow With Revenue Operations

The development team needs to be brought on board from the early stages of the revenue operations process to boil in specific practices into the design and roll out of a new product/ service. They need to start by working with the marketing team to incorporate market/ user validation at every stage of the design process, beginning with sketches/ wireframes instead of waiting until product rollout. While incorporation of user feedback shouldn’t undermine the development of a thoughtfully designed product/ service, this communication between organization and market will foster an environment where developers consistently have the end-user in mind. This will help prevent the overdevelopment of specific features that may not add value, and will ensure the product is situated to be readily adopted once it lands within the predetermined sales channels.