Growth Hacking: a lament

In the ever-evolving lexicon of business buzzwords, “growth hacking” seems to be one that has enjoyed particular prominence in today’s marketing vernacular. For a C-Level executive who is always seeking the possibility of “doing more with less”, the appeal of growth hacking is easily understandable - suggesting there are quick fixes and secret tricks to unlocking limitless revenue potential. Unfortunately, tech-savvy digital marketers have begun piling on to the “growth hacker” label, hinting to their bosses or clients that by deploying some secret subset of tactics they can help jumpstart an organization’s profitability. In most cases, however, the skill set and capabilities of a digital marketer is not, in fact, that of a growth hacker.

Being a digital marketer makes you just as much a “growth hacker” as someone who has fixed a leaky faucet and decides to call themselves a plumber.

If you’re looking to pursue a true growth hacking methodology, it’s crucial to understand what growth hacking entails, where it overlaps with digital marketing, sales ops, and strategy, and how you can empower multiple thought leaders from within your organization to build a sustainable growth strategy that will yield both short and long term results.